Autonomous Lead Generation
The first AI that runs lead generation for home improvement. The entire job.
It researches your market, writes your ads, launches your campaigns, and manages them every day. Exclusive leads, from your own ads, on your own account.
Book a demoHome improvement companies only · Setup done for you · Running real ad accounts since 2017
YOU'VE ALREADY PAID FOR LEADS THREE WAYS. ALL THREE ARE BROKEN.
✕LEAD SELLERS
Angi · HomeAdvisorThe same lead is sold to 3–5 of your competitors. You're not buying leads — you're buying a race.
✕AGENCIES
$1,500–$3,000/mo retainersA human glances at your account once a week. You're paying for attention and getting a Tuesday.
✕AI TOOLS
Ad generatorsThey write an ad, then hand you the keys. You're the media buyer now. A power tool is not a crew.
Each one fixed something and kept the fatal flaw: nobody was running the whole system, every day.
Now something is. ↓
THREE SYSTEMS. ONE JOB. ZERO HANDS.
THE BUILD ENGINE
IT BUILDS YOUR CAMPAIGN. ITSELF.
Researches your trade in your metro. Sets a real cost-per-lead target. Writes the ads in the language your customers speak. Generates the creative. Builds a lead form with questions that fit your trade — roof age, insurance claim, system age. Then launches it, on your ad account.
> researching: HVAC · your metro[done]
> benchmark set: $14/lead target[done]
> ad copy written: 5 angles, your customers' language[done]
> creative generated: images + video[done]
> lead form built: repair or replace? system age?[done]
> launching on your ad account_
WHAT AN AGENCY DELIVERS IN THREE WEEKS — BUILT IN MINUTES.
THE LOOP
IT MANAGES YOUR ACCOUNT. EVERY SINGLE DAY.
Ads wear out. The same people see them over and over, stop responding, and every lead starts costing more — a little more each day. A week of nobody watching is a week of wasted money. So The Loop watches daily:
- >Losing ads get paused the day they cross 2x your target lead cost.
- >Winning ads get more budget — never more than 20% a day, so delivery never resets.
- >Tired ads get replaced — it writes and launches the new version itself.
- >Every audience gets a fair test. Then the worst half is retired, and its budget goes to the winner.
AN AGENCY TOUCHES YOUR ACCOUNT ~4 TIMES A MONTH. THE LOOP: ~30.
TRADE MEMORY
IT GETS SMARTER WITH EVERY COMPANY IN YOUR TRADE.
Every campaign feeds a shared brain, keyed by trade and city — which audiences produce booked jobs, which hooks stop the scroll, what a lead should cost in your market. An agency's 40th roofing client starts exactly where its 1st did. On EXOD, the next roofer starts where the last one finished.
↓ every result feeds the same memory
> which audiences book jobs
> which hooks stop the scroll
> what a lead costs, city by city
↓ YOUR CAMPAIGN STARTS HERE
YOUR LEADS STAY YOURS. ONLY THE PATTERNS COMPOUND.
DON'T TAKE OUR WORD. WATCH IT WORK.
A real account, a real campaign — researched, written, and launched on camera. No cuts.
EXOD — FULL SYSTEM WALKTHROUGH
YOUR LEADS. NOBODY ELSE'S.
Leads come from your ads, on your Facebook Page, delivered to your phone the second the form is submitted. No marketplace. No reselling. No "shared with 3 pros in your area." Exclusivity isn't a plan feature — it's how the system is built.
M. TREMBLAY · (5●●) ●●●-●●14
> Project: roof replacement
> Insurance claim: yes
> Roof age: 18 years
NOTHING TO INSTALL. EVER.
No pixel. No code. No website changes. Every other system starts by asking your web guy to install something — EXOD never touches your site. It starts by launching.
YOU SEE EVERYTHING.
Every morning at 9AM: a plain-English email. What ran, what it cost, what the system did and why. And because everything runs in your own Meta ad account, nothing is ever hidden behind our login.
Hey — here's what EXOD generated for Summit Roofing yesterday:
- 6 lead(s)
- $41 spent
- $7 cost per lead
EXOD is still learning and optimizing — this gets better the longer it runs.
REAL ADS IT BUILT. NOT MOCKUPS.
okay so it's 95 degrees out and my ac just died overnight, called at 8am, they had someone out by 11
Same-day AC repair. No overtime fees.
our old hvac company took 3 days to call back, this one had someone out same day
Installed today. Running by tonight.
Broken AC? Fixed before dinner.
Built to outlast the next ten summers.
okay so it's 95 degrees out and my ac just died overnight, called at 8am, they had someone out by 11
Same-day AC repair. No overtime fees.
our old hvac company took 3 days to call back, this one had someone out same day
Installed today. Running by tonight.
Broken AC? Fixed before dinner.
Built to outlast the next ten summers.
HOME IMPROVEMENT. NOTHING ELSE.
No restaurants, no gyms, no dropshippers. The system only learns from companies in your world — that refusal is exactly why it works.
In the trades but not listed? Ask on the call.
ONE CALL. THEN THE MACHINE.
BOOK THE CALL
20 minutes. Your trade, your service area, your numbers — and a straight answer on whether this fits.
WE BUILD IT
Your account configured by us: territory, lead form questions, lead cost target. You install nothing.
LAUNCH DAY
The Build Engine researches, writes, designs, and launches your campaign. You can watch it happen.
THE LOOP TAKES OVER
Daily decisions, forever. Your job is answering the phone.
PRICED LIKE INFRASTRUCTURE. NOT LIKE AN APP.
Tiered by the ad spend the system manages. Your ad budget goes to Meta directly — this is the fee for the machine that runs it. An agency takes 10–15% of spend; the math does the selling.
Up to $5k/mo ad spend
$3,000/year · setup included · $495 month-to-month
One company, one service area. The full machine — nothing held back.
- > White-glove setup: $1,500 waived on yearly
- > Exclusive leads — never shared, never resold
- > The Loop on your account every day
- > Ad spend paid to Meta directly, not to us
Up to $15k/mo ad spend
$6,000/year · setup included · $995 month-to-month
For companies past the referral ceiling and ready to buy their pipeline.
- > White-glove setup: $1,500 waived on yearly
- > Exclusive leads — never shared, never resold
- > The Loop on your account every day
- > Ad spend paid to Meta directly, not to us
Up to $40k/mo ad spend
$12,000/year · setup included · $1,950 month-to-month
Several crews, several metros — one system running all of it.
- > White-glove setup: $1,500 waived on yearly
- > Exclusive leads — never shared, never resold
- > The Loop on your account every day
- > Ad spend paid to Meta directly, not to us
Spending more than $40k/mo? Talk to us.
STRAIGHT ANSWERS.
How is this different from Angi or HomeAdvisor?[+][-]
Those are lead marketplaces — the same homeowner inquiry is sold to several contractors, and the job goes to whoever calls first and quotes lowest. EXOD generates leads from your own ads on your own Facebook Page. Every lead is exclusively yours, delivered the moment the form is submitted, and nobody else ever sees it.
How is this different from hiring an agency?[+][-]
An agency is people: a media buyer who looks at your account roughly weekly, a report call monthly, and a retainer either way. EXOD is a machine that makes decisions on your account every single day — scaling what works, killing what doesn't, writing new creative when ads fatigue. You can watch every decision it makes, with its reasoning, in your dashboard.
Do I need a tracking pixel or code on my website?[+][-]
No. EXOD uses Meta's native lead forms, which open inside Facebook and Instagram — nothing to install, no code snippet, no website changes. You do need a website to run ads (Meta requires ads to link to real external content), but even a simple one-page site works, and we never need to touch it.
Who owns the ad account and the leads?[+][-]
You do. Campaigns run in your own Meta ad account, ads run from your own Facebook Page, and every lead lands with you instantly. If you ever leave, all of it — account, page, history, leads — stays yours.
What do I pay for ads vs. what do I pay EXOD?[+][-]
Two separate numbers. Your ad spend goes directly to Meta from your own ad account — we never touch it and never take a cut of it. EXOD's fee is the flat plan price, tiered by how much ad spend the system manages.
How much should I be spending on ads?[+][-]
It depends on your trade and the size of your service area, and we'll give you a specific number on the call. As a rule of thumb the system performs best from about $40/day upward — below that, Meta gets too little data to learn who your buyers are, in any system.
Will you work with my competitor down the street?[+][-]
Your campaigns, your creative, your audiences, and every one of your leads are exclusively yours — nothing about your account is ever shared. What the network shares is pattern knowledge: what a roofing lead costs in a metro, which angles work in a trade. That makes every company on the system stronger, and gives none of them your customers.
Why is there no signup button?[+][-]
Because setup is the difference between ads that work and ads that burn money — a wrong radius or a wrong budget can waste months. Every EXOD account is configured by us, live, before the first dollar is spent. That starts with a 20-minute call.
What's the commitment?[+][-]
Yearly plans get the best rate and setup included. Month-to-month exists at a higher rate. Either way your ad account and leads are yours, and there's no early-termination fee.