EXOD vs Northbeam
A pure analytics platform — it measures your ads, it doesn't write, launch, or manage them.
Start nowMARKETING ATTRIBUTION AND MEASUREMENT PLATFORM.
Northbeam is an attribution and media-mix-modeling platform for enterprise e-commerce brands, typically spending $250K+/month. It gives genuinely sophisticated multi-touch attribution and incrementality testing — but it's analytics only: it doesn't write ad copy, generate creative, or make campaign decisions. Humans read the dashboards and act on them.
HOW THEY ACTUALLY DIFFER.
None — EXOD runs the account daily on its own
A team interprets attribution data and makes all campaign decisions
Yes, automatically, in the business's own language
No — Northbeam is an analytics platform, not a copywriting tool
Yes, automatically (images and video)
No — measures existing campaigns, doesn't create ads
Meta (Facebook & Instagram) today — Google, TikTok, X, and more launching soon, autonomously
Multi-platform attribution — Meta, Google, Microsoft, Snapchat, TikTok, Pinterest, Amazon, more
Flat, public pricing — $97/mo or $970/yr
Starter published at $1,500/mo; higher tiers are custom quotes
Any business, including solo operators — no team required
Enterprise e-commerce brands and agencies with $250K+/mo ad budgets
WHEN NORTHBEAM IS THE RIGHT CALL.
If you're spending real enterprise-level budget across many channels and need sophisticated, independent attribution to know what's actually working, Northbeam is a serious, purpose-built tool for exactly that — a different job entirely from running the ads themselves.
QUESTIONS.
Is EXOD better than Northbeam?[+][-]
They don't really compete — Northbeam measures ad performance across channels; it doesn't write copy, generate creative, or launch campaigns at all. EXOD is the thing that would actually run the Meta campaign Northbeam might later measure. A large enterprise brand could reasonably use both, for different jobs.
Does Northbeam run or optimize ad campaigns?[+][-]
No. Northbeam is attribution and measurement only — a human team acts on its data. EXOD is the software that actually researches, writes, launches, and optimizes the campaign.