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EXOD vs Smartly.io

A multi-channel production and media-buying platform built for large brand and agency teams.

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[01] WHAT IT IS

ENTERPRISE CREATIVE, MEDIA, AND INTELLIGENCE SUITE.

Smartly.io is an enterprise-grade platform unifying creative production, media buying, and analytics across social, connected TV, video, and other channels. It's built for agency, performance, brand, and creative teams at mid-to-large organizations running complex, multi-channel campaigns — pricing isn't public, and it's sold through custom enterprise contracts. It's a genuinely powerful platform, just not one aimed at small or solo-operator businesses.

[02] SIDE BY SIDE

HOW THEY ACTUALLY DIFFER.

ONGOING INPUT REQUIRED
EXOD

None — EXOD runs the account daily on its own

SMARTLY.IO

Strategic and creative direction still comes from a dedicated marketing team

WRITES AD COPY
EXOD

Yes, automatically, in the business's own language

SMARTLY.IO

Production/scaling is automated; creative direction is human-led

GENERATES AD CREATIVE
EXOD

Yes, automatically (images and video)

SMARTLY.IO

Automates scaling existing creative across formats and channels

PLATFORM FOCUS
EXOD

Meta (Facebook & Instagram) today — Google, TikTok, X, and more launching soon, autonomously

SMARTLY.IO

Multi-channel — social, CTV, video, open web, conversational commerce

PRICING TRANSPARENCY
EXOD

Flat, public pricing — $97/mo or $970/yr

SMARTLY.IO

Not public — enterprise sales, custom quote only

BUILT FOR
EXOD

Any business, including solo operators — no team required

SMARTLY.IO

Mid-to-large enterprises and agencies with an existing marketing team

[03] BEING FAIR

WHEN SMARTLY.IO IS THE RIGHT CALL.

If you're a large brand or agency running complex, multi-channel campaigns across social, CTV, and video simultaneously, with a marketing team already in place to direct creative and strategy, Smartly.io is built exactly for that scale. It's not a competitor for small or solo-operator businesses so much as a different category of tool entirely.

[04] FAQ

QUESTIONS.

Is EXOD better than Smartly.io?[+]

They're built for different customers. Smartly.io is an enterprise platform for large brands and agencies with an existing marketing team running multi-channel campaigns — pricing is custom and sales-led. EXOD is built for any business, including solo operators, to get real Meta ads running with zero team and zero setup, at a flat $97/month. If you have a marketing department already, Smartly.io. If you don't and don't want to build one, EXOD.

Can a small business use Smartly.io?[+]

Smartly.io doesn't publish self-serve pricing and sells through enterprise sales contracts aimed at organizations with dedicated marketing teams — it's not really built or priced for a small or solo-operator business. EXOD is: flat public pricing, no sales call required.

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